# Augment your subject line with a preheader

![](/files/oMPO6z95nFyn2fQkOkUO)

{% hint style="info" %}
The preheader shows preview text to your broadcast recipients before they open the message, effectively extending the subject line
{% endhint %}

Here's how dropbox utilizes the preheader to explain their product's value

![](/files/2fRfyVrrgR3p6V6t2doe)

The preheader is best used to add additional intrigue and personalization 

![](/files/31hLGnrsoDf2Cgr1C3SQ)


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