# What to know before using the email marketing platform

- [Contact lists use a flexible architecture](https://docs.emaildelivery.com/docs/what-to-know-before-using-the-email-marketing-platform/contact-lists-use-a-flexible-architecture.md)
- [Properties are created dynamically](https://docs.emaildelivery.com/docs/what-to-know-before-using-the-email-marketing-platform/properties-are-created-dynamically.md)
- [You can personalize on all properties and in URLs](https://docs.emaildelivery.com/docs/what-to-know-before-using-the-email-marketing-platform/you-can-personalize-on-all-properties-and-in-urls.md)
- [Unsubscribes, complaints, and bounces are account-wide](https://docs.emaildelivery.com/docs/what-to-know-before-using-the-email-marketing-platform/unsubscribes-complaints-and-bounces-are-account-wide.md)
- [Drag and drop, WYSIWYG, raw HTML, and reusing templates](https://docs.emaildelivery.com/docs/what-to-know-before-using-the-email-marketing-platform/drag-and-drop-wysiwyg-raw-html-and-reusing-templates.md)
- [You can throttle your sending for each postal route](https://docs.emaildelivery.com/docs/what-to-know-before-using-the-email-marketing-platform/you-can-throttle-your-sending-for-each-postal-route.md)


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