You can show off your design skills and create opt-in subscriber form templates that are automatically added to new customer accounts, we give you a head start by shipping with around 20 of them that can be edited or deleted.
Go to customers -> frontend settings from the backend top navigation
Edit or delete the templates that come included in the platform with the action menu.
Use the properties tab to give your form a name
Make sure you check 'show on frontend', giving the template a display order number lets you place your favorites at the top of the list so they'll be seen first.