✍️
Emaildelivery.com Documentation
EmailDelivery.com
  • FAQ
    • ✍️FAQ
    • 🎬Explainer Video
    • 🤳Why go self-hosted?
    • 🌋Recommended VPS
    • Ⓜ️Velocity MTA FAQ
    • 🌴Amazon SES production access
    • 👋From the founder
  • Features List
    • 🖌️ESP Features
      • 🟢Pabbly Connect
      • 🪝Event Webhooks
    • 🎨Delivery Features
  • install
    • 🤓Racknerd Installation
    • 👩‍💻Generic VPS Installation
    • 🌊Installation video for Digital Ocean droplets
    • 🧠Advanced Installation
  • Common installation issues
    • 🙅Don't use sudo
    • ✋Bind: address already in use
    • 👬Resolving port conflicts with a second IP
    • 😑Hostinger is your registrar
    • 💪Use the ARM build for AArch64/ARM64 CPUs
    • ⭕Oracle Cloud / Amazon Lightsail: "bind cannot assign requested address 8025"
    • 🔗Links in email messages are doing something unexpected
  • Post Installation
    • 🔺Upgrade instructions
    • 💾Backup and Restore
    • 🐳Docker Information
    • 🪵Logging
    • 🚚Moving to a new server
    • 📇Changing the installation domain
    • 🎟️Reset lost administrator password
    • ♻️How to reinstall
    • 🔑Add our SSH keys for support
  • options for adding https
    • 🔐Free Native SSL via Let's Encrypt
    • 🔐Adding HTTPS to email message links
    • 🔐Cloudflare as SSL proxy
    • 📮Transactional SMTP Relay requirements for Cloudflare
    • 🚧Troubleshooting common SSL issues
    • 🔏Native SSL via ZeroSSL
  • Introduction
    • 👥Backend, Frontend, Customers, Users
    • 🧑‍🏫What you can do in the emaildelivery.com backend
    • 👩‍💻Getting ready to send
    • 🔗Understanding the 'White Label Tracking Link'
    • ⚡Connect SMTP Relay
    • 🔌Connect Mailgun API
    • 🔌Connect Sparkpost API
    • 🔌Connect Amazon SES API
    • 📮Postal Routes
    • 📬Send a test message
  • Common email setup issues
    • 🎭"Unconfigured sending domain" during test message
    • 😶Campaign stats are blank
  • Solutions and guides
    • 🌴Getting approved for Amazon SES production access
    • 🔍Google Postmaster Tools
  • Backend Administration
    • ™️Change your logo and favicon
    • 🖍️Change your colors and theme using Custom CSS
    • 🔓Password reset configuration
    • 🖥️Creating Customer Accounts
    • 💻Creating User accounts
    • 🖼️Create default email templates
    • 📋Create default subscriber form templates
    • 🧹Purging mail queues
    • 👥Logging in to the email marketing frontend
    • ⚙️Frontend Settings
      • Profile tab
      • Broadcast alert thresholds
      • Default send limits
      • Header template
    • 📰Customer broadcast report
    • 🆕Changelog
  • Integrations
    • 🟢Pabbly Connect
    • 🟥Zapier
    • 🪝Event webhooks
    • 🅰️API
    • 🖼️Integrating Pixabay into your email campaigns
    • 🏋️WordPress
  • Advanced postal route configuration
    • 🤹‍♂️Contact list domain routing
    • ⚖️Load balancing
  • Control your sending speed
    • 🚦Domain throttles
  • Transactional
    • 🧾Transactional API
    • 📮Transactional SMTP Relay
    • ✅Transactional SMTP Relay: steps to start sending
    • 📁Transactional templates
    • 🏷️Transactional tags
    • 🧀Use SWAKS for testing and troubleshooting
  • What you need to know before you install Velocity MTA
    • 🚫The ESP Platform IP can't be used with the MTA
    • ☝️PTR Records and Reverse DNS
    • 🧬Sending Domain and PTR must match
    • 🔍Google Postmaster Tools
    • 🔗MTA link domain points to the sending IP, not the ESP IP
    • 🤝How to use Velocity MTA as an SMTP Relay
  • 🚀Velocity MTA BASICS
    • 👨‍💻Getting ready to send
    • 🪵Velocity.log is vital to your success
    • 💽Installing Velocity MTA
    • ⚠️Common installation issues
    • ⭕Oracle Cloud and Amazon Lightsail issues
      • 🧑‍🏫What you can do with an MTA Delivery Policy
    • 🦾Adding a server in the backend UI
      • 🔌Server Connect MTA Tab
    • 🆔Configure DKIM
    • 🧙Creating an MTA Delivery Policy
      • Domains Page
      • Settings Page
      • Deferrals Page
      • Servers Page
      • Pushing MTA Policy Changes
    • 📮Create a Postal Route
    • 📬Sending your first test message
    • 🤖IP Warmup automation
    • 🥺Asking major mailbox providers for a reprieve
  • Velocity MTA Solutions
    • 🔐Adding HTTPS to Velocity MTA email message links
    • 👨‍🏫Adding a new dedicated IP to a customer account
    • 🌡️How to warm up a new IP
    • 🕊️Using Dovecot for IMAP
  • 📚Velocity MTA Continuing Education
    • 😡Complaint Feedback Loops
    • 📊IP Delivery Reports
    • 🚦Mail queue management
    • 📥Incoming email MX server
    • ⚔️Customizing delivery for large mailbox providers
    • 🐳Docker information
    • 🧀Troubleshooting with SWAKS
    • 📋Comprehensive CFL / FBL list
  • Troubleshooting MTA related errors in the email marketing interface
    • ⁉️HTTPConnectionPool Max retries exceeded with url: /settings
  • Troubleshooting common issues in the email marketing interface
    • ⁉️Campaign stats are blank
    • ⁉️Pabbly connection errors
    • ⁉️API connections are failing
    • ⁉️The API docs page is blank
    • ⁉️Form submission says Error
    • ⁉️Images are not displaying
  • What to know before using the email marketing platform
    • 📇Contact lists use a flexible architecture
    • 📋Properties are created dynamically
    • 🆔You can personalize on all properties and in URLs
    • 🚮Unsubscribes, complaints, and bounces are account-wide
    • 🎨Drag and drop, WYSIWYG, raw HTML, and reusing templates
    • 🚦You can throttle your sending for each postal route
  • Contact list management
    • ➕Create a contact list
    • ♻️Resubscribe after an unsubscribe
    • 👓List X-Ray
    • 🏷️Contact Tags Manager
    • ⬇️Export your contact list
    • 🚫Uploading a suppression list
    • ⚠️Large suppression files
    • ⛔Exclusion Lists
    • 🇪🇺GDPR Delete & Export
  • Segmenting
    • 🧑‍🏫What you can do with segments
    • ➕Create a segment
    • 🧱Designing your segment
    • 🏷️Tag contacts in a segment
    • ⬇️Export a Segment's Contacts
    • 🆎A/B test using segments
  • Broadcasts
    • 🧑‍🏫What you can do with broadcasts
    • ➕Create a Broadcast
    • ⚙️Broadcast Settings
    • ⌨️Choosing your email composer
    • 🗣️Augment your subject line with a preheader
    • 📬Adding your recipients
    • ⏲️Schedule your Broadcast
    • 🔂Resend to non-openers automation
    • 📰Broadcast Reporting
    • 👯‍♀️Duplicate a broadcast
    • 🏷️Tag contacts who Open your broadcast
    • 💫Resume an incomplete broadcast
    • ⬇️Export Broadcast Openers & Unsubscribes
    • 🛑Cancel a broadcast
    • 🔗Cancel a broadcast funnel trigger
    • 🔧Revise tagging and funnel triggers for sent broadcasts
  • Using the integrated beefree.io email composer
    • 🦶Editing the sticky footer
  • Using the legacy drag & drop email composer
    • ⌨️The Basics
    • 🛠️Component Section Toolbar
    • 🏛️Designing your email - Using Columns
    • 🦶Footer
    • 🐦Social Media Component
  • Funnels
    • 🧑‍🏫What you can do with funnels
    • ➕Create a funnel
    • 🪆Choosing your funnel type
    • 🆔From Name & From Email - editing
    • ⚡Activating your funnel
    • 🔗Trigger an email funnel from a broadcast
    • 🏷️Tag contacts who open your funnel messages
    • ⌨️Choosing your email composer
    • 🗣️Augment your subject line with a preheader
    • 🤖Design your automated email sequence
    • 🚫Contact Suppression and Exclusion
    • 🖇️Adding a funnel to an opt-in subscriber form
  • Subscriber opt-in forms
    • 🧑‍🏫What you can do with forms
    • ➕Create an opt-in form
    • 2️⃣2⃣ Sending to double opt-in contacts
    • 📋Choosing your form type: floating bars, lightboxes,inline naked embedded, slide outs
    • 🔙Exit intent and display rules
    • 📋Adding email and name input boxes to your form
    • Setting the size of your form
    • 📱Configuring how your form displays on mobile devices
    • 📲Configuring your mobile width
    • ✖️Add a close window X to your form
    • ⛔Adding a "No" button that closes your form
    • 🏷️Tag subscribers who opt-in to your form
    • 🙅‍♀️Adding "no thanks" text which closes your form
    • 🔣View your form conversion rate
    • 🔗Connect an existing form to your account
    • 🕸️Adding your form to your website
    • 🤖Add opt-in subscribers to an automated email sequence
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  1. FAQ

Why go self-hosted?

What are some of the advantages of self-hosting?

No plans. No gates. No unlocks. No upsells. No monthly minimums.

If you send 1,000 messages a day or 1,000,000, all of the features of the software are available from day one.

No monthly billing just to maintain future access.

No SaaS sales team breathing down your neck as you scale, looking for a whale.

Resell it to others at minimal cost to yourself.

When you white-label an ESP, you pay the ESP a fixed CPM, and then you charge someone else more than that, pocketing the difference.

Your ESP may require contracts, mandatory minimums, monthly commitments to lower the CPM you pay, and additional charges for bundled services and technology; as a white-labeler of an Enterprise ESP, you may be expected to buy into the entire infrastructure.

With EmailDelivery.com, you can charge your ESP customers a CPM to send over dedicated IPs that cost you $2 a month running on a VPS that costs $35 a year, and they'll never know the difference.

Freedom! You set the content rules.

The list of prohibited verticals at ESPs can be quite lengthy:

Loans, mortgages, cryptocurrencies, nutraceuticals, investments, stocks, and trading, dating, adult content, debt, credit repair, gambling, lead generation, affiliate marketing, and many other restrictions placed on lawful areas of business they disfavor.

This is your ESP, where you run the show.

You set the content policies, not a faceless compliance team firewalled behind corporate gatekeepers and capricious gobbledegook.

Privacy.

No one has access to your ESP but you and those who you grant access to it, not even us.

Avoid Vendor Lock-in.

Swap in and out any email API, SMTP Relay, MTA, and IP addresses from anywhere in the world at will.

Bring marketing in-house.

Slash costs and dependencies on third parties who make surprise pricing and policy changes all the time.

Direct logs and DB access.

There's no middleman between you and your data.

Continuity and disaster recovery.

Control and customize your backup and redundancy strategy.

Compliance.

Use a server in a GDPR region, or on-premises in your own data center.

Keep sensitive data safe while maintaining established security standards, practices, and policies.

Portability.

Move your existing installation between servers, upgrade or downgrade your hardware at will, you decide what server your software runs on and how much it costs, if anything.

Wasn't the SaaS model created to be a superior alternative to self-hosting?

The SaaS model was created as a business opportunity, but 95%+ of SaaS businesses fail and shut down.

When you buy our software, it's yours forever.

No waking up to an announcement in your inbox one day about the impending loss of your investment with a deadline for getting your data out before it's deleted.

Even without future updates, our software would continue to work for as long as the underlying technology it relies on remains available. This could be as long as a decade.

Until fairly recently in internet history, everything was self-hosted; It's how all of us got here.

Can someone install this for me?

Igor Kucurski from Fiverr has installed over 50 of our customers for $35:

What's the installation like?

To install the ESP platform yourself, you connect to an Ubuntu Linux VPS using SSH on macOS or PuTTY on Windows, then copy and paste the 5 commands shown in our installation documentation, which includes screenshots of each step.

The Digital Ocean Droplet Console is excellent and can be used as an alternative to SSH.

Once the installation is complete, you need to create a DNS record pointing to the IP address of your VPS, just like if you were naming your WordPress site in Cloudflare, Namecheap, or GoDaddy.

How does backup and restore work?

Thanks to the magic of Docker, everything in the ESP platform lives under one directory called edcom-install.

To back up your ESP you just shut it down and move the edcom-install directory somewhere.

That somewhere could be an external disk, another VPS, a secure backup service like SpiderOak, a Dropbox, or whatever works.

To restore your ESP, you just install docker on your VPS and retrieve the edcom-install directory from your backup; that's it.

It's also common for hosting providers to have a native backup solution or snapshot capabilities for a small fee.

Is there ongoing maintenance?

You need to run the upgrade command regularly to get the latest updates, you're going to want to do this at least 2x a week.

Unless you exceed your hardware limitations such as by running out of disk space or RAM, the software maintains itself.

There are no regular processes that need to be run for 'cleaning house' or restoring performance as things gradually decay and slow down over time from lack of upkeep.

It just works.

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