# Trigger an email funnel from a broadcast

{% hint style="warning" %}
**Not all of your clickers are openers - Track Both!**

An overlooked or misunderstood aspect of tracking contacts who have engaged with a message is that up to 15% or 20% of them will be accessing their email through an email client or web interface that allows them to click a link without enabling images in the message. 

This bypasses open tracking, even though the contact did in fact open the message to click the link.
{% endhint %}

From the broadcast review page, add all contacts who open or click this message to a Funnel using the dropdown

These contacts will receive an automated email sequence of additional messages after the broadcast is sent

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/15/4e32ee88-7dbb-45f8-b5c1-2f93e6e3bec3.png)

Since our broadcast example uses a December discount for a session with a pet psychic, we'll trigger contacts into a funnel of automated messages demonstrating benefits of the purchase and encouraging additional purchases to take advantage of our discount.

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/16/42dfe74c-fbe6-4b70-b394-810882a13233.png)

You must select the correct funnel type when you create a funnel to make the funnel available for a broadcast trigger.

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/16/07fbce7e-7e3b-44ac-8eb0-de47252f2a1e.png)

Select the funnel from the dropdown on the review broadcast page

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/16/2606d192-0168-47b3-8339-9b7dfc6a0664.png)