# Choosing your funnel type

Choose your funnel type.

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/16/3cbca795-f387-4afd-9266-2da4cdc03571.png)

Two funnel types are supported currently. 

Choose "i want to send openers and clickers from a broadcast to this funnel " to make the funnel appear as an option in the dropdown on the broadcast review page of your broadcasts.

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/16/18cca96a-586d-4f2a-b5e2-b6d5a6519f95.png)

Tag contacts to add them to a funnel.

Choosing " I want contacts to be sent through this funnel when they are assigned a tag" creates many possibilities and contexts for adding contacts to a funnel.

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/16/efd47643-f4e7-4531-bebb-5ace368908a2.png)

{% hint style="info" %}
Use the dropdown to select the tags that will send a contact through this funnel when a contact receives any of those tags.
{% endhint %}

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/17/3e2d9884-8749-4ab2-8d17-6653cff453b6.png)

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/17/68d319df-c3ab-4215-a327-5e97ccbb9581.png)

{% hint style="info" %}
Use "contact exits funnel if tagged with" to withdraw your contact from the funnel once they've achieved a goal you've set, such as making a purchase through another platform. 

The contact could then be tagged through Zapier or through our API as a purchaser, stopping them from receiving any future automated messages.
{% endhint %}

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/17/f6f4e6b3-ad05-463b-b4f5-5ff4983d4301.png)

{% hint style="info" %}
Another goal could be your contact opening or clicking a specific message in the funnel which narrows their area of interest down, causing them to be sent into a second more targeted funnel.  

You would achieve this by adding tags to their open and click actions when you compose your funnel messages.
{% endhint %}

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/17/5a758214-4c54-4a72-84d3-0d247526d309.png)

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/17/bed045c2-f132-408e-af2a-bb85a61f4343.png)

{% hint style="info" %}
The same tag can remove a contact from one funnel while adding that contact to a new funnel. 
{% endhint %}

Following the example from the images above:

1. The contact goes into our funnel when they're tagged with "pet owner".  
2. The contact is withdrawn from the funnel upon being tagged with "dog owners" after they open a dog-related message. 
3. The contact is added to a new funnel for contacts tagged with "dog owners".

**Changing your tag choices**

To remove selections you have made, simply click on them as shown in the example below

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/18/ebb2d3e4-005f-4ba3-8b6a-873f4b48fefd.gif)

There are many ways to tag your contacts

1\. Create a segment and tag it's contacts to add them to a funnel

<div align="left"><img src="https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/16/3570d90e-3e1d-41c0-8a5c-ee92f30ebc85.png" alt="" width="188"></div>

2\. Tag your contacts from the contacts search page to add them to a funnel

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/16/2bbae536-de49-4fc7-9e8a-1680e3102808.png)

3\. Tag your contacts from our Zapier integration to add them to a funnel

{% hint style="info" %}
Zapier is the industry standard provider of integration automation, you can integrate nearly any tool  app or service out there without writing code.
{% endhint %}

4\. Tag contacts [with the API](https://app.emaildelivery.com/api/doc) to add them to a funnel

5\. Tag openers and clickers of a broadcast in real-time to add them to a funnel

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/16/1d5b5615-5851-4df5-b361-c11f154d5c43.png)