Tag contacts who Open your broadcast
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Not all of your clickers are openers - Track Both!
An overlooked or misunderstood aspect of tracking contacts who have engaged with a message is that up to 15% or 20% of them will be accessing their email through an email client or web interface that allows them to click a link without enabling images in the message.
This bypasses open tracking, even though the contact did in fact open the message to click the link.
Here we'll create a broadcast for a December discount promotion and we'll create a generic tag to track contacts who indicate potential buying interest.
By Tagging each contact who reads this message, we've effectively applied a note that they're a possible purchaser since they opened an email that implies they'll consider spending money.
We'll now add a second narrower Tag specific to the fact that these contacts are spurred into action through deals and sales.