# Tag contacts who Open your broadcast

{% hint style="warning" %}
**Not all of your clickers are openers - Track Both!**

An overlooked or misunderstood aspect of tracking contacts who have engaged with a message is that up to 15% or 20% of them will be accessing their email through an email client or web interface that allows them to click a link without enabling images in the message. 

This bypasses open tracking, even though the contact did in fact open the message to click the link.
{% endhint %}

{% hint style="info" %}
Add a Tag to contacts who open or click your broadcast to create a history of content they're more likely to engage with. 
{% endhint %}

Here we'll create a broadcast for a December discount promotion and we'll create a generic tag to track contacts who indicate potential buying interest.

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/19/d0c6d612-62f6-461c-9c40-a14f5f169402.png)

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/19/6a561fb9-4912-4e1c-b23d-0679237a5fdd.png)

By Tagging each contact who reads this message, we've effectively applied a note that they're a possible purchaser since they opened an email that implies they'll consider spending money.

We'll now add a second narrower Tag specific to the fact that these contacts are spurred into action through deals and sales. 

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/19/406431bf-be4a-414e-bc3d-cf8b9ad26f5c.png)

{% hint style="info" %}
You can view the number of contacts who have received each Tag on the Contact List Tags tab.
{% endhint %}

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/19/3b574ac5-bd33-45ae-8990-5dd33a6cb0b4.png)

![](https://d2x3xhvgiqkx42.cloudfront.net/e0384b56-4f90-47bf-9077-d8a44f0eb175/2a05d828-eb35-44b0-9b70-bfc4c7204e36/2018/12/19/ffc237ab-d992-4ee6-a80f-f46b422de307.png)


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