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Emaildelivery.com Documentation
EmailDelivery.com
  • FAQ
    • โœ๏ธFAQ
    • ๐ŸŽฌExplainer Video
    • ๐ŸคณWhy go self-hosted?
    • ๐ŸŒ‹Recommended VPS
    • โ“‚๏ธVelocity MTA FAQ
    • ๐ŸŒดAmazon SES production access
    • ๐Ÿ‘‹From the founder
  • Features List
    • ๐Ÿ–Œ๏ธESP Features
      • ๐ŸŸขPabbly Connect
      • ๐ŸชEvent Webhooks
    • ๐ŸŽจDelivery Features
  • install
    • ๐Ÿค“Racknerd Installation
    • ๐Ÿ‘ฉโ€๐Ÿ’ปGeneric VPS Installation
    • ๐ŸŒŠInstallation video for Digital Ocean droplets
    • ๐Ÿง Advanced Installation
  • Common installation issues
    • ๐Ÿ™…Don't use sudo
    • โœ‹Bind: address already in use
    • ๐Ÿ‘ฌResolving port conflicts with a second IP
    • ๐Ÿ˜‘Hostinger is your registrar
    • ๐Ÿ’ชUse the ARM build for AArch64/ARM64 CPUs
    • โญ•Oracle Cloud / Amazon Lightsail: "bind cannot assign requested address 8025"
    • ๐Ÿ”—Links in email messages are doing something unexpected
  • Post Installation
    • ๐Ÿ”บUpgrade instructions
    • ๐Ÿ’พBackup and Restore
    • ๐ŸณDocker Information
    • ๐ŸชตLogging
    • ๐ŸššMoving to a new server
    • ๐Ÿ“‡Changing the installation domain
    • ๐ŸŽŸ๏ธReset lost administrator password
    • โ™ป๏ธHow to reinstall
    • ๐Ÿ”‘Add our SSH keys for support
  • options for adding https
    • ๐Ÿ”Free Native SSL via Let's Encrypt
    • ๐Ÿ”Adding HTTPS to email message links
    • ๐Ÿ”Cloudflare as SSL proxy
    • ๐Ÿ“ฎTransactional SMTP Relay requirements for Cloudflare
    • ๐ŸšงTroubleshooting common SSL issues
    • ๐Ÿ”Native SSL via ZeroSSL
  • Introduction
    • ๐Ÿ‘ฅBackend, Frontend, Customers, Users
    • ๐Ÿง‘โ€๐ŸซWhat you can do in the emaildelivery.com backend
    • ๐Ÿ‘ฉโ€๐Ÿ’ปGetting ready to send
    • ๐Ÿ”—Understanding the 'White Label Tracking Link'
    • โšกConnect SMTP Relay
    • ๐Ÿ”ŒConnect Mailgun API
    • ๐Ÿ”ŒConnect Sparkpost API
    • ๐Ÿ”ŒConnect Amazon SES API
    • ๐Ÿ“ฎPostal Routes
    • ๐Ÿ“ฌSend a test message
  • Common email setup issues
    • ๐ŸŽญ"Unconfigured sending domain" during test message
    • ๐Ÿ˜ถCampaign stats are blank
  • Solutions and guides
    • ๐ŸŒดGetting approved for Amazon SES production access
    • ๐Ÿ”Google Postmaster Tools
  • Backend Administration
    • โ„ข๏ธChange your logo and favicon
    • ๐Ÿ–๏ธChange your colors and theme using Custom CSS
    • ๐Ÿ”“Password reset configuration
    • ๐Ÿ–ฅ๏ธCreating Customer Accounts
    • ๐Ÿ’ปCreating User accounts
    • ๐Ÿ–ผ๏ธCreate default email templates
    • ๐Ÿ“‹Create default subscriber form templates
    • ๐ŸงนPurging mail queues
    • ๐Ÿ‘ฅLogging in to the email marketing frontend
    • โš™๏ธFrontend Settings
      • Profile tab
      • Broadcast alert thresholds
      • Default send limits
      • Header template
    • ๐Ÿ“ฐCustomer broadcast report
    • ๐Ÿ†•Changelog
  • Integrations
    • ๐ŸŸขPabbly Connect
    • ๐ŸŸฅZapier
    • ๐ŸชEvent webhooks
    • ๐Ÿ…ฐ๏ธAPI
    • ๐Ÿ–ผ๏ธIntegrating Pixabay into your email campaigns
    • ๐Ÿ‹๏ธWordPress
  • Advanced postal route configuration
    • ๐Ÿคนโ€โ™‚๏ธContact list domain routing
    • โš–๏ธLoad balancing
  • Control your sending speed
    • ๐ŸšฆDomain throttles
  • Transactional
    • ๐ŸงพTransactional API
    • ๐Ÿ“ฎTransactional SMTP Relay
    • โœ…Transactional SMTP Relay: steps to start sending
    • ๐Ÿ“Transactional templates
    • ๐Ÿท๏ธTransactional tags
    • ๐Ÿง€Use SWAKS for testing and troubleshooting
  • What you need to know before you install Velocity MTA
    • ๐ŸšซThe ESP Platform IP can't be used with the MTA
    • โ˜๏ธPTR Records and Reverse DNS
    • ๐ŸงฌSending Domain and PTR must match
    • ๐Ÿ”Google Postmaster Tools
    • ๐Ÿ”—MTA link domain points to the sending IP, not the ESP IP
    • ๐ŸคHow to use Velocity MTA as an SMTP Relay
  • ๐Ÿš€Velocity MTA BASICS
    • ๐Ÿ‘จโ€๐Ÿ’ปGetting ready to send
    • ๐ŸชตVelocity.log is vital to your success
    • ๐Ÿ’ฝInstalling Velocity MTA
    • โš ๏ธCommon installation issues
    • โญ•Oracle Cloud and Amazon Lightsail issues
      • ๐Ÿง‘โ€๐ŸซWhat you can do with an MTA Delivery Policy
    • ๐ŸฆพAdding a server in the backend UI
      • ๐Ÿ”ŒServer Connect MTA Tab
    • ๐Ÿ†”Configure DKIM
    • ๐Ÿง™Creating an MTA Delivery Policy
      • Domains Page
      • Settings Page
      • Deferrals Page
      • Servers Page
      • Pushing MTA Policy Changes
    • ๐Ÿ“ฎCreate a Postal Route
    • ๐Ÿ“ฌSending your first test message
    • ๐Ÿค–IP Warmup automation
    • ๐ŸฅบAsking major mailbox providers for a reprieve
  • Velocity MTA Solutions
    • ๐Ÿ”Adding HTTPS to Velocity MTA email message links
    • ๐Ÿ‘จโ€๐ŸซAdding a new dedicated IP to a customer account
    • ๐ŸŒก๏ธHow to warm up a new IP
    • ๐Ÿ•Š๏ธUsing Dovecot for IMAP
  • ๐Ÿ“šVelocity MTA Continuing Education
    • ๐Ÿ˜กComplaint Feedback Loops
    • ๐Ÿ“ŠIP Delivery Reports
    • ๐ŸšฆMail queue management
    • ๐Ÿ“ฅIncoming email MX server
    • โš”๏ธCustomizing delivery for large mailbox providers
    • ๐ŸณDocker information
    • ๐Ÿง€Troubleshooting with SWAKS
    • ๐Ÿ“‹Comprehensive CFL / FBL list
  • Troubleshooting MTA related errors in the email marketing interface
    • โ‰๏ธHTTPConnectionPool Max retries exceeded with url: /settings
  • Troubleshooting common issues in the email marketing interface
    • โ‰๏ธCampaign stats are blank
    • โ‰๏ธPabbly connection errors
    • โ‰๏ธAPI connections are failing
    • โ‰๏ธThe API docs page is blank
    • โ‰๏ธForm submission says Error
    • โ‰๏ธImages are not displaying
  • What to know before using the email marketing platform
    • ๐Ÿ“‡Contact lists use a flexible architecture
    • ๐Ÿ“‹Properties are created dynamically
    • ๐Ÿ†”You can personalize on all properties and in URLs
    • ๐ŸšฎUnsubscribes, complaints, and bounces are account-wide
    • ๐ŸŽจDrag and drop, WYSIWYG, raw HTML, and reusing templates
    • ๐ŸšฆYou can throttle your sending for each postal route
  • Contact list management
    • โž•Create a contact list
    • โ™ป๏ธResubscribe after an unsubscribe
    • ๐Ÿ‘“List X-Ray
    • ๐Ÿท๏ธContact Tags Manager
    • โฌ‡๏ธExport your contact list
    • ๐ŸšซUploading a suppression list
    • โš ๏ธLarge suppression files
    • โ›”Exclusion Lists
    • ๐Ÿ‡ช๐Ÿ‡บGDPR Delete & Export
  • Segmenting
    • ๐Ÿง‘โ€๐ŸซWhat you can do with segments
    • โž•Create a segment
    • ๐ŸงฑDesigning your segment
    • ๐Ÿท๏ธTag contacts in a segment
    • โฌ‡๏ธExport a Segment's Contacts
    • ๐Ÿ†ŽA/B test using segments
  • Broadcasts
    • ๐Ÿง‘โ€๐ŸซWhat you can do with broadcasts
    • โž•Create a Broadcast
    • โš™๏ธBroadcast Settings
    • โŒจ๏ธChoosing your email composer
    • ๐Ÿ—ฃ๏ธAugment your subject line with a preheader
    • ๐Ÿ“ฌAdding your recipients
    • โฒ๏ธSchedule your Broadcast
    • ๐Ÿ”‚Resend to non-openers automation
    • ๐Ÿ“ฐBroadcast Reporting
    • ๐Ÿ‘ฏโ€โ™€๏ธDuplicate a broadcast
    • ๐Ÿท๏ธTag contacts who Open your broadcast
    • ๐Ÿ’ซResume an incomplete broadcast
    • โฌ‡๏ธExport Broadcast Openers & Unsubscribes
    • ๐Ÿ›‘Cancel a broadcast
    • ๐Ÿ”—Cancel a broadcast funnel trigger
    • ๐Ÿ”งRevise tagging and funnel triggers for sent broadcasts
  • Using the integrated beefree.io email composer
    • ๐ŸฆถEditing the sticky footer
  • Using the legacy drag & drop email composer
    • โŒจ๏ธThe Basics
    • ๐Ÿ› ๏ธComponent Section Toolbar
    • ๐Ÿ›๏ธDesigning your email - Using Columns
    • ๐ŸฆถFooter
    • ๐ŸฆSocial Media Component
  • Funnels
    • ๐Ÿง‘โ€๐ŸซWhat you can do with funnels
    • โž•Create a funnel
    • ๐Ÿช†Choosing your funnel type
    • ๐Ÿ†”From Name & From Email - editing
    • โšกActivating your funnel
    • ๐Ÿ”—Trigger an email funnel from a broadcast
    • ๐Ÿท๏ธTag contacts who open your funnel messages
    • โŒจ๏ธChoosing your email composer
    • ๐Ÿ—ฃ๏ธAugment your subject line with a preheader
    • ๐Ÿค–Design your automated email sequence
    • ๐ŸšซContact Suppression and Exclusion
    • ๐Ÿ–‡๏ธAdding a funnel to an opt-in subscriber form
  • Subscriber opt-in forms
    • ๐Ÿง‘โ€๐ŸซWhat you can do with forms
    • โž•Create an opt-in form
    • 2๏ธโƒฃ2โƒฃ Sending to double opt-in contacts
    • ๐Ÿ“‹Choosing your form type: floating bars, lightboxes,inline naked embedded, slide outs
    • ๐Ÿ”™Exit intent and display rules
    • ๐Ÿ“‹Adding email and name input boxes to your form
    • Setting the size of your form
    • ๐Ÿ“ฑConfiguring how your form displays on mobile devices
    • ๐Ÿ“ฒConfiguring your mobile width
    • โœ–๏ธAdd a close window X to your form
    • โ›”Adding a "No" button that closes your form
    • ๐Ÿท๏ธTag subscribers who opt-in to your form
    • ๐Ÿ™…โ€โ™€๏ธAdding "no thanks" text which closes your form
    • ๐Ÿ”ฃView your form conversion rate
    • ๐Ÿ”—Connect an existing form to your account
    • ๐Ÿ•ธ๏ธAdding your form to your website
    • ๐Ÿค–Add opt-in subscribers to an automated email sequence
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Last updated 1 year ago

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This Q&A reply is now outdated. Please just read the instead.

First, before anything else, you should check out this comprehensive answer I gave about what it means to use an MTA and how it fits into the broader ESP ecosystem:

Question 1: Total cost of ownership

To start out, all you need is a $10-$20 dedicated VPS with 2 CPUs and NVMe, you could send send hundreds of thousands of contacts per campaign no problem on this.

If you're sending many millions of records per day, then the highest end option someone would ever need would be something like a $150 32 CPU dedicated server with a huge NVMe disk.

Question 1.5: At what volume is using the MTA better than using an ESP?

It could be the volume where your ESP is moving you off their shared IP pool and putting you onto dedicated IPs, at that point it's similar to using the MTA, and you're not really paying for much from the ESP other than leasing their software.

Question 2: Which service providers would you recommend that would allow the MTA servers operations?

People are happy with ServerMania, I asked the owner if it was ok to invite the Sumo-lings to try out the MTA there and he told me to go for it.

There are some well known names with good reputations who don't disallow email marketing, it's not a good idea to post them publicly and invite malicious senders to destroy their network, you can just open a ticket with various providers and ask if port 25 is open and if email marketing is permissible, you could explain the product you just bought and that you want to use it there, it helps if you just seem like you're a normal regular real person and not someone doing identity fraud to spam.

Question 3: What is the estimated cost we should expect for each MTA server?

Depends on the policy of the provider. Maybe they will give you X number of IPs on a VPS, but for more you need to buy a dedicated server. Or, maybe you have to buy a dedicated server for IPs that can be used for email marketing, and each dedicated server can only have X number of IPs assigned to it before you have to buy another one. They're in the business of selling servers, IPs are usually like $1 or whatever, all the pricing is designed around server fees, there's no rule of thumb I can give on this unfortunately.

Question 4: Does the $149 optional installation fee include both the platform server and the MTA? Even if these are in different hosts?

Unfortunately setting up and running the MTA for customers is unrealistic for us as that is too involved and really requires a person to be focused in a dedicated way, it's more than a "one time setup" type of procedure.

5: Considering that the platform installation license is for one server, in which use-case would we require more than instance?

Sending lots of mail to lots of contacts creates a very large volume of data, email is noisy.

The only reason you would ever need a second platform server for Tier 3 is that you're maxing out the DB (optimized PostgreSQL) on a 32 CPU 64GB 1TB NVMe dedicated server by the sheer amount of data you're producing every day.

Question 5a 5b 5c: Is there a high availability component to the administration of this platform?

There isn't anything really analogous to doing HA with web servers, however in terms of redundancy, all you need for a complete copy of the platform is to copy it's installation directory to another server because it uses Docker, so it's self contained.

You could have the edcom-install directory copied to a backup server every night, then if your primary server blew up, you could point your DNS records at the new server and you'd be back online.

Question 5: How can I buy this AppSumo deal multiple times?

You can buy an AppSumo deal multiple times, but you have to enter a different email address each time you redeem which will be your portal login for that license.

Question 6: Is it safe to assume that created templates wonโ€™t be affected by updates to the system?

If we broke your templates with an update, we screwed up in a way thats unfathomable, that could only happen via a bug, never through an upgrade that made templates incompatible or modified them or anything.

If something crazy like that ever happened you would just revert to the prior version, an update to the software is just new docker images, the data is never touched.

Velocity MTA FAQ
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